sland Industrial Sewing Machine Co., Ltd. is best show of its vitality, the company's product quality and company reputation, along with the company's sales growth is also increasing. For such a typical, rapid and healthy development of SMEs, what is supporting and promoting the development of its power, which undoubtedly led to our interest. In the island's best parlor room, Wang Huaqing warm welcome to our general manager. This is a young and talkative boss, we soon entered the interview subject.
Reporter: Could you briefly explain the overall good overview of the island.
Wang Huaqing (hereinafter referred to as King): the island is the best sewing machine in 2000 before entering the field, just in time for the WTO because the domestic garment manufacturers after a substantial increase in our industry to catch up with a good development opportunities. In recent years the company's total momentum is fairly good. Business from scratch, from small to large, giving rise to a certain climate. However, we still have a long way to go, and the domestic industry compared to medium-sized enterprises, there is a great gap between the needs of our efforts to shorten.
Reporter: In our minds, around 2000, into the sewing machine industry of many small businesses, and many companies in recent years in the development of the Beat a lot. So how fast you are developing in the direction of his grasp.
Wang: There are some and we went into business in the industry halfway drained, which is a lot of factors. As for ourselves, in general, is more able to grasp their own at every stage in which the actual situation, then
Their own situation to develop their own how to go the next step. But no matter which stage, there is a principle we will not waver, that is to ensure that our product quality. Quality is the life, maybe the reason everyone know everything,
But to really is not an easy task. Many of our peers, they actually understand the importance of quality. However, a large order down a busy rush, the quality problem has been ignored, until driven out in the order in hurried, no standards of quality, hard-produced products become waste a night, throw away the inevitable . There are some other colleagues, in order to reduce costs, competition in the market to obtain the so-called low-price advantage, this is not a long-term development ideas
, The price may bring some short-term orders, but the brand can not compete in this upgrade, and finally, its own way will become narrower and narrower. Only a deep understanding of this, in the production and sale of quality in the truly
First place, can really go up, it can really go steady.
Reporter: So how good is the island to their products in the market positioning of it.
Wang: We do mostly sewing machine and bag sewing machine, our product positioning is the mid-range products, mainly domestic client is pointing to a small clothing business, but not our low-cost competitive strategy, we and others fight the quality,
Not price. In the same grade, same type of models, our prices may be higher than others, also part of this is the place to bring the quality of our faith. Now there are many users reflect the good quality of our machines, only the quality up,
Our brand is likely to be market-proven, accepted by consumers. Especially in the last few years, sewing machine market becomes more mature, unlike the previous few years demand exceeds supply, that time is a seller's market, the quality requirements have not so high, now, the market matures, competition and more intense, the quality of life have become a primary factor related to business o
Reporter: your main machine sales market? You think the export of domestic firms which benefit.
King: 40% of our machines are exported, Malaysia, Indonesia, the Middle East, Brazil, these countries and regions, the export can increase the visibility of companies in addition to other, more important is that it can complement the domestic market and, in their peak seasons are mutually coordination. Therefore, the proportion of our exports will increase.
Reporter: What are you participated this year in Shanghai at the China International Sewing Equipment Fair, the product positioning for the future there is no new development plan.
Wang: CISMA is an international event, we also get a wealth of information. And for all to see is that this year is "to promote technological innovation in", "mechatronics," the irresistible trend of the traditional sewing equipment and a combination of computer technology is inevitable, is also essential. Under this situation, I think, most of the companies are seeking their own new growth in high-tech field, we also prepared the company for future research and development in computer flat car, thus meet market demand. There is also
In traditional models of innovation. Newly developed high-speed single needle sewing table sewing machine series stainless steel products, is in the original, based on the sewing machine, made a small but very subtle changes, with a stainless steel sewing station instead of the traditional seam
Taiwan, which sets the complete elimination of the seam paint off easily rust, sewing fabric pollution problems, but also greatly increased durability, so that our products in its class to have more competitive.
Reporter: Some people say that foreign brands are high quality, high price, high performance, while the domestic brand is low quality, low cost, low performance, you see how this statement.
Wang: It's a rather sweeping statement, the foreign brands, especially as heavy machinery, brother such a big brand, can be said that high-quality, high-priced, high performance, but not all things foreign are good , expensive, and domestic brands can not say that Chengdu is low quality, low cost, low performance, perhaps the level of domestic and foreign advanced manufacturing companies than there is a gap, but many domestic brands or quality the premise, it is obvious, in some respects, the quality of domestic brands has caught up with foreign companies. Of course, we have to catch up with the quality of foreign brands, and can not be blind to your and well up with, but according to our current actual level of consumption, to ensure national standards in the case,
The cost-effective combination of the best, is our most enterprises, especially small and medium enterprises development.
Reporter: As the assembly of a sewing machine to do business, you are now part of China's market to see how the sewing machine.
Wang: Yes, for us there is no own production of small and medium parts, spare parts are critical, not only is the price, more importantly, quality. Do not increase our current level of sewing machine, parts quality can not be ignored
, Now part of domestic bases, mostly in Ningbo, Wan Ping, Dongyang area, there is still much room for improvement market. The quality of machine parts in walking along, and we certainly hope that components of the assembly enterprise businesses can do better.
Reporter: You are now in addition to good island, there are good deer this brand, I ask, this is your kind of market strategy?
Wang: It should be said that this is now most companies are adopting a dual-brand or multi-brand competition is a marketing strategy. The two brands we have been doing, quality is comparable, but in a different focus on marketing. Of course, such a strategy alone is not enough, a good brand must go through the baptism of the market, in a certain length of time, relying on quality, tempered by a real credit to the big brands, that is what we are trying to do direction.
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